Privacy & Terms
Plain-language overview of how Amplifying handles your data. Questions? team@amplifying.ai
What we collect
Email addresses
When you subscribe for research updates, we store your email in Resend (our email provider). We use it only to send you new research — no spam, no third-party sharing.
Vendor inquiry details
If you request a vendor intelligence report, you email us directly. We store your tool name, category, and contact info to deliver the report. Nothing is shared with competitors or published.
What we don't collect
No cookies
We don't use tracking cookies, retargeting pixels, or fingerprinting.
No payment information
We don't process payments on this site.
Public vs. private data
Public research
All published research (reports, dashboards, datasets) uses aggregated, anonymized benchmark data. Raw model responses and prompts are published on GitHub under open licenses.
Vendor intelligence reports
Reports delivered to vendors contain analysis specific to their tool. This data is private to the requesting vendor and is not shared with other vendors, published, or used in public research without explicit permission.
Data storage & retention
Email list
Stored in Resend. You can unsubscribe at any time via the link in any email, which removes your address from our list.
Vendor communications
Stored in standard email (Google Workspace). We retain correspondence for the duration of the engagement.
Benchmark data
Raw benchmark data (model responses, extraction results) is stored in private repositories. Public datasets are on GitHub.
Security
HTTPS everywhere
All traffic is encrypted in transit.
No sensitive data at rest
We don't store payment info or PII beyond email addresses.
Access controls
Private benchmark data and vendor reports are access-controlled and not publicly accessible.
Last updated February 2026. If we make material changes, we'll note it here and notify subscribers.